Pug Pharm Enters Into Strategic Collaboration with Bitzio, Inc

VANCOUVER, BC - May 29, 2012 - Pug Pharm Productions Inc., a technology leader in customer gamification, retention, and activation, today announced a strategic alliance with Bitzio, Inc. (OTCBB:BTZO), which will span multiple projects and include reciprocal advisory positions on the respective boards of the two companies.

‘Pug Pharm’s partnership with Bitzio - a leader in media, mobile games and the gamification of mobile apps - will capitalize on our complementary skills and expertise to significantly benefit both companies. Bitzio’s apps are the perfect fit for our Picnic™ Customer Engagement Engine, and this newly combined ‘dream team’ will set the new standard for the gamification of online apps and the retention and activation of customer communities,’said Steve Bocska, CEO of Pug Pharm.

‘Our relationship with Pug Pharm has quickly transformed beyond a typical vendor partnership. The two companies have such a complementary alignment of products and services that it only made sense for us to grow together, capitalizing on the strengths of both teams. Pug Pharm is a best of breed customer engagement engine and integrating this technology into our apps will propel our apps’ stickiness forward. We are also thrilled that Steve Bocska has agreed to join the Bitzio advisory board. With his thought leadership and deep domain experience, we have a great asset in our corner,’ stated William Schonbrun, CEO of Bitzio, Inc.

Bitzio plans to deploy Pug Pharm’s Picnic™ customer engagement engine into the next version release of its PiciApp suite, as well as into all new apps developed around entertainment, sports, and gaming properties.

‘We are also extremely pleased to announce that William Schonbrun has agreed to act as a strategic advisor for Pug Pharm, allowing us to benefit from his deep knowledge of behavioral analytics along with rapidly developing and monetizing mobile apps,’added Steve Bocska.

About Pug Pharm and the Picnic™ Customer Engagement Engine

Incorporated in 2008, Pug Pharm Productions Inc. (www.pugpharm.com) is a technology leader in customer gamification, retention, and activation. Pug Pharm’s Picnic™ customer engagement engine is a comprehensive, next-generation platform that captures, retains, and activates customers while eliminating the ‘loyalty backlash’of less sophisticated technologies. Picnic is the world’s first technology platform that simultaneously delivers engagement, motivation, rewards, social matchmaking, item-based gameplay, and direct monetization possibilities.

About Bitzio, Inc.Founded in 2011, Bitzio is a leader in behavioral analytics and mobile media. Through its own proprietary technology and strategic acquisitions of technology and talent the Company monetizes and analyzes user behavior in order to provide greater access and value to advertisers and increase user conversions within the app experience. Developing apps for four key verticals of existing fan bases: sports teams, entertainment, Bollywood and gaming, Bitzio’s approach provides direct access to millions of potential app users. The company aims to be responsible for the download of 1 Billion apps by 2014. For more information, visit www.bitzio.com. To learn more about Bitzio, connect with them on Twitter and Facebook.

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For more information, please contact:

Pug Pharm Productions Inc.
Jodi Regts
VP, Corporate Relations, Pug Pharm Productions, Inc.
Phone: 604.831.5634
Email: jregts[@]pugpharm.com

Bitzio, Inc.
Amy Chilla
Innova Communications
Phone: 949.573.7830
Email: achilla[@]teaminnova.com

Joint Team Solution Named a Winner in the Badges for Lifelong Learning Competition

SAN FRANCISCO, CA – March 29 – An international team entitled: “Robotics and STEM Badges Using NASA Content” was selected as a winner in the Badges for Lifelong Learning Competition. The winning pitch from the joint team – comprised of Khal Shariff of Project Whitecard Inc., with content focused on the official NASA Massively Multiplayer Game; Pug Pharm Productions Inc., a Canadian leader in gamification and social engagement; Dr. Meri Cummings of the Center for Educational Technologies; and Dr. Robert Starr of NASA – was delivered at the California Academy of Sciences in San Francisco, California. 

The content was designed to find and inspire the most innovative uses of a “Digital Badges” in support of connected learning and was held in collaboration with Mozilla. It is part of the 4th Digital Media and Learning Competition supported by the John D. and Catherine T. MacArthur Foundation and administered by HASTAC.

“We are pleased to be working with Pug Pharm and excited that our joint project, ‘Robotics and STEM Badges Using NASA Content,’ was chosen a winner in this highly competitive pool. Our project will support CET and draw upon NASA and the NASA MMO team to deliver information focusing on Science, Technology, Engineering and Mathematics (STEM) content,” said Khal Shariff, CEO of Project Whitecard.

“This is a great validation of Pug Pharm’s innovative technology platform, which will support Project Whitecard’s design by managing badge award criteria, achievement measurement and assessment, mission performance tracking, social matchmaking, and user-management” said Steve Bocska, CEO of Pug Pharm.

A complete listing of the winners can be found at: http://dmlcompetition.net/Competition/4/winners.php

Additional information on this joint team can be found at: http://blog.mozilla.com/blog/2012/03/01/macarthur-foundation-competition-winners-will-use-mozilla-software-to-supercharge-learning/

About Project Whitecard

Project Whitecard (www.projectwhitecard.com) is a global leader in the development of simulation, training, and educational software. Employing ground-breaking technology and proprietary methods, Project Whitecard has established itself as a world class provider of compelling immersive training systems, using advanced interactive techniques to deliver highly complex learning materials in a new, simplified way. Project Whitecard has established itself as an international leader in the field of immersive learning, virtual training environments and interactive simulations. Project Whitecard is signatory to a Space Act Agreement with NASA, according the rights to develop the NASA STEM MMO, and rights to access NASA content and subject matter experts.

About Pug Pharm Productions Inc.

Incorporated in 2008, Pug Pharm Productions Inc. (www.pugpharm.com) is a Canadian leader in gamification and social engagement. M2 Research estimates that the gamification industry will generate $2.8 billion in revenues by 2016. Pug Pharm has a suite of products and services that harness the full potential of gamification, virtual-tem based gameplay, and social matchmaking systems to increase revenue, customer engagement, and brand awareness for its clients.

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For more information, please contact:

Jodi Regts

VP, Corporate Relations

jregts@pugpharm.com

604-831-5634

Khal Shariff

CEO, Project Whitecard Inc.

Director, Astronaut Academy

khal@projectwhitecard.com

http://www.projectwhitecard.com

204-269-0718

Pug Pharm is Awarded Funding from BC Film + Media and the BC Arts Council through 2012 Interactive Fund

VANCOUVER, BC – February 28, 2012 – Pug Pharm Productions Inc. (Pug Pharm), a Canadian leader in gamification and social engagement, announced that it is a successful recipient of the 2012 Interactive Fund in a unanimous decision by the jury.

“We are excited that Pug Pharm’s leading gameplay technology has been recognized by BC Film + Media and the BC Arts Council. This funding will support further development of our innovative plug-in solution for instant audience engagement,” said Steve Bocska, CEO of Pug Pharm.

The Interactive Fund is a competitive process created in partnership between BC Film + Media and the BC Arts Council. The program is intended to support the production of high quality, original, interactive digital media content owned and controlled by BC companies or individuals. Funding is in the form of a non-recoupable advance of up to $50,000.

 About Pug Pharm Productions Inc.

Incorporated in 2008, Pug Pharm Productions Inc. (www.pugpharm.com) is a Canadian leader in gamification and social engagement. M2 Research estimates that the gamification industry will generate $1.6 billion in revenues by 2015. Pug Pharm has a suite of products and services – including Snoget, the upcoming cross-platform, social networking game – that harness the full potential of social networking technologies to increase revenue, customer engagement, and brand awareness for its clients.

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For more information, please contact:

Jodi Regts

VP, Corporate Relations

jregts@pugpharm.com

604.831.5634

Pug Pharm’s CEO Participates in The Great Gamification Debate

VANCOUVER, BC – January 9, 2012 – Pug Pharm Productions Inc. (Pug Pharm), a Canadian leader in gamification and social engagement, announced today that its CEO, Steve Bocska, will participate in “The Great Gamification Debate” hosted by Ayogo Games on Thursday, February 2, 2012 starting at 7:00 pm PT.

Moderated by Joe Nickolls, Executive Producer at Microsoft/Big Park, Steve will participate in a debate with Michael Fergusson of Ayogo Games, Inc. to address questions such as: “What is gamification? What is it good for? And why does it matter?”

For more details and to register for this event, please visit: http://greatgamificationdebate.eventbrite.ca/

About Pug Pharm Productions Inc.

Incorporated in 2008, Pug Pharm Productions Inc. (www.pugpharm.com) is a Canadian leader in gamification and social engagement. M2 Research estimates that the gamification industry will generate $1.6 billion in revenues by 2015. Pug Pharm has a suite of products and services – including Snoget, the upcoming cross-platform, social networking game – that harness the full potential of social networking technologies to increase revenue, customer engagement, and brand awareness for its clients.

# # #

For more information, please contact:

Jodi Regts

VP, Corporate Relations

jregts@pugpharm.com

604.831.5634

Pug Pharm Closes Financing Round to Support Next Generation of Social Networking Technology Platform

VANCOUVER, BC – December 19, 2011 – Pug Pharm Productions Inc. (Pug Pharm), a Canadian leader in gamification and social engagement, today announced it has secured capital from a network of private investors and key employees. Funds will primarily be used for product development and early marketing efforts for Pug Pharm’s online engagement and gameplay technology platform.

“The completion of this financing round is an important step in advancing our technology platform and bringing this product to new clients. We are grateful to our investors for sharing our vision and supporting us with the necessary capital to advance Pug Pharm’s ‘Collect, Connect, Reward’ gameplay technology,” said Steve Bocska, CEO of Pug Pharm.

Pug Pharm’s gamification technology represents the “best-in-class” next-generation of social networking platforms. Unlike other services, this technology platform can be easily integrated into existing web sites and create true socially connecting gameplay using ‘interest-based’ virtual items – not just generic badges. Pug Pharm’s technology is powering sites such as the Ice Pilots NWT website, where fans of the popular History Channel show can express themselves by building customized gameboards based on various themes and expand their social network to include people who collect the same items.

About Pug Pharm Productions Inc.

Incorporated in 2008, Pug Pharm Productions Inc. (www.pugpharm.com) is a Canadian leader in gamification and social engagement. M2 Research estimates that the gamification industry will generate $1.6 billion in revenues by 2015. Pug Pharm has a suite of products and services – including Snoget, the upcoming cross-platform, social networking game – that harness the full potential of social networking technologies to increase revenue, customer engagement, and brand awareness for its clients.

# # #

For more information, please contact:

Jodi Regts

VP, Corporate Relations

jregts@pugpharm.com

604.831.5634